Division1 Capital
Built by an operator.
For companies that need one.
Two products for growth-stage commercial businesses. D1 Talent for hiring. D1 Ops for operations. Both built on technology that was not possible to deliver at this scale until recently — and that changes what is available to companies your size.
The Division1 Difference
Most firms working with growth-stage companies sell advice. They map the problems, hand you a deck, and leave you to figure out how to ship it. We do the opposite. Every engagement ends with something working — a hire on the floor, a system in production, a process running. Not a recommendation. A result.
Fifteen Years Before D1
The track record behind the firm.
Revenue retained from at-risk accounts
Client outcomes delivered
Person teams built and scaled
Reduction in time-to-market
Implementations managed
Numbers from Katie Kelly's fifteen years inside growth-stage financial services. Division1 Capital applies that operating playbook to commercial services.
What We Build
Two products. Same operating thesis.
The D1 Engine
Custom software, built around the way your business actually works.
Until recently, a $5-30M business had three options: hire a consultant who hands you a deck, buy generic SaaS that almost fits, or commission a million-dollar custom build that takes a year. The third option got cheaper and faster by an order of magnitude in the last two years. We use that shift to build bespoke operating systems — designed around your entities, your workflows, your team — at a fraction of what this work cost even three years ago. That changes what is possible for businesses your size.
Custom Workflow Software
Approval flows, audit trails, multi-entity routing, field-to-office handoffs. Built specifically for how your business runs — not how a SaaS vendor thinks it should.
Data Unification
One source of truth across the systems your business already runs on — accounting, field tools, payroll, project management, and the spreadsheets nobody admits to. Real-time visibility into receivables, work in progress, recurring revenue, and team capacity.
Intelligent Intake and Quoting
The work that eats your team's day — phone intake, scope definition, quote generation, follow-up — handled by software that captures the same information your best estimator would. Faster turnaround, no dropped leads.
Who We Are
One operator. Three decades of building.
Division1 Capital was founded by Katie Kelly. She spent fifteen years inside growth-stage financial services companies — most recently as SVP at an $8B+ fintech, where she built a 25-person organization from scratch and doubled implementation throughput in eighteen months. Before that, she ran operations across an 11-year run at a financial services platform, including a $5B transaction that was the largest in company history. Most operators stay inside companies. This one decided to build.
Get In Touch
Want to work together?
Hiring, operations, or something else entirely. Every engagement starts with a real conversation.